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Apple Teams With Twitter, Gives Huge Boost to iTunes, Ping

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Today, Apple’s struggling social network on iTunes got a second-wind: Ping is teaming with Twitter to expand its music discovery engine. Now, users can easily link their Ping and Twitter accounts, to not only port followers from Twitter, but also include “Ping activity, song previews and links to purchase and download music from the iTunes Store right in their tweets on Twitter.com.”

What does that mean?

After Apple failed to strike a deal with Facebook, Ping’s growth never really got off the ground (only 2000 artists have joined); this partnership gives Ping new life-blood, providing access to Twitter’s network of 160 million users. With linked accounts, now whenever you post or review or share downloaded music on Ping, the info can be ported to all your Twitter followers–complete with song previews and links to the iTunes store.

Thanks to Twitter’s recent redesign, the shared Ping activity will appear in Twitter’s new details panel on the right–literally transforming half of Twitter into the iTunes store.

All in all, it’s a huge get for Apple: not only does it provide a much-needed boost of potential users, but it will create a surge in advertising and access for iTunes. The benefits are not as apparent for Twitter. Certainly song previews will make the site more media rich.

One thing is for sure: Apple must’ve paid quite a lot for this partnership.

Original Post: Fast Company

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